You know, I really like capitalism. I know that I'm from North Korea and all, but shit, I'd just like to get it out there. I HEART CAPITALISM. I love the concept of amassing the benjamins, yo. I go through great lengths to simulate the lifestyles of the rich and famous, imitating what I see on "The Fabulous Life of JLo." Bitch be stylin' fo' shizzy. I buy the finest Louis Vuitton and Versace down on Canal St. and am a regular shopper at icedoutgear.com. When I walk down the street, all iced-out, I cause crashes because of my hotness, and because of the fact that the sticky, humid NYC sun reflects off my bling, blinding cab drivers.
This is great and all, but the dark side of capitalism is the lengths companies will go through to one-up each other. Customer service is allegedly the secret to bigbigyummy profits. Friendly employees make people want to spend more! But is this true? Let's examine two examples: Jamba Juice and Cold Stone Creamery.
JAMBA JUICEI adore Jamba Juice. In NYC, I have to pay $5 for an original size smoothie, but boy is it worth it. The idea of a big, fruity smoothie makes me happy. It redeems my soul after a long shitty day of filing, faxing and sucking blood out of paper cuts. So I step up to the counter in the citrus-coloured faux-So-Cal riot that is every single Jamba Juice store ever created, where I am greeted by a tiny Asian in a visor and an apron with a maniacal "I'm going to eat your tasty tender babies" grin on her face:
"HI! HOW ARE YOU TODAY?!?! CAN I HELP YOU????"
"I'm...fine thanks. May I have an original Caribbean Passion with a vita boost please?"
"SURE!!! THAT'LL BE $5.27!!! THANK YOU SO MUCH!!!!! ENJOY YOUR SMOOTHIE!!!!! NEXT CUSTOMER PLEASE!!!!! HI! HOW ARE YOU TODAY?!?! CAN I HELP YOU?????"
When I close my eyes, I can still see the frenzied desperation hidden deep within that demonical grin. She hates her job. She hates Jamba Juice. She hates me. She doesn't really care how I am today. She knows she can help me, even though she hates me. I back away from her, her cash register and her crazed beam, ducking under the velvet rope to wait for my smoothie. I watch the thousands of employees in identical black visors, black aprons and grim expressions milling around the preparation area. Squeezing, juicing, slicing, pulping, blending, scrubbing - Jesus Christ, it looks so sinister, like a fucking nuclear warhead factory, Bond arch-villain style. A frazzled looking young woman finishes tapping my smoothie into a giant styrofoam cup, "NORA???" She looks around quizically, "Uh...LAURA???" I step forward. She pastes a familiar, nutso grin on her face.
"Yeah, hi, that's me."
"Hi Laura, my name is Sammy. How are you today? This is your Caribbean Passion with a Vita Boost"
"Thanks"
She gives me another huge, desperate, last-ditch smile, "I hope you enjoy your smoothie and have a WONDERFUL day."
Thanks Sammy. I carefully take my smoothie from her outstretched hand and scurry out the door. Jamba Juice is always such a fucking exhausting experience. I always feel obligated to return their barmy grimaces, so I leave the store feeling like a crumpled, smiled-out rag and am unable to express emotion for the rest of the day. Dude, just ring up my fucking order, give me my damn smoothie and stop trying to be my friend.
COLD-STONE CREAMERYAs soon as I step in the door, I realize this is a bad idea. Staring at the insane menu (Germanchokolatekake, At the Cocoa Banana Cabana, Cookie Doughn't You Want Some) I heard a yell of "We got a tip!" I turn around to see who's shouting, only to witness every single employee in the store doing some sort of goofy on-the-spot dance (High-school girls Volleyball team style) and chanting "I love it, I like it, I really got to have it" or something to that effect. A bashful, spooked mother and child hurry out the door in response to this display. Very good.
I edge around to the place where the ice cream case was. In truth, I am somewhat entranced by these two guys working there - not because they are good looking (because they aren't), but because they resemble feather dusters of the kind you get in dollar stores. Both of them have bleach-highlighted their hair and have somehow hairsprayed it so that it radiates from their heads in a fluffy, blond-and-brown cloud, encircled by their black visors. Team spirit? Or are they just INSANE? Are they trying to inject some sort of individuality into the mindless conformity of their job?
"Can I help you?"
"Yeah, can I have, um, a small one of banana, please?"
"Sure, do you want something mixed in with it?"
"Um, no thanks."
"Are you sure? It's free!"
"No thanks."
"Aw c'mon. You sure?"
Well, no. I'm not sure. YOU'VE ONLY ASKED ME THREE TIMES. So he scoops me this enormous mountain of ice cream, which is all very exciting, and I go up to pay, "Hey! How are you?" Oh God, not again.
I'm fine thanks. How are you?
I'm great! Thanks! Are you excited for your ice cream?
What?
It's an ice cream, not a trip to Disneyworld.
Actually I give him a blank, surprised look and say, "Yeah. Sure...I guess."
CONCLUSIONTo all the people at Jamba Juice and Cold Stone Creamery, stop trying to be my friend. I know you don't care and it's not making me love your store any more. In fact, your lunatic grins and tense, overly-friendly voices and bright, vacant eyes are beginning to frighten me. What happened to the good old days of service with a sour, embittered look? What happened to surly, apathetic high-school ice-cream scoopers who ignored you and took the time to flirt with their co-workers instead? I loved those days. Service was quick and grouchy, just the way I like it. Less time with the customer means more time in back storeroom with Stacey/Brent, the hot cheerleader/quarterback with whom you work.
Shit, this doesn't make any sense. I am exhausted. Nobody reads this shit anyway.
THERE OLIVIER, I DID MY FUCKING UPDATE.
Listening to: "Don't Mug Yourself" by The Streets